Coverart for item
The Resource Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten

Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten

Label
Advertising 2.0 : social media marketing in a Web 2.0 world
Title
Advertising 2.0
Title remainder
social media marketing in a Web 2.0 world
Statement of responsibility
Tracy L. Tuten
Creator
Subject
Genre
Language
eng
Summary
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables
Cataloging source
N$T
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tuten, Tracy L.
Dewey number
659.14/4
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
T88 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet marketing
  • Branding (Marketing)
  • Online social networks
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Internet advertising
  • Internet marketing
  • Online social networks
  • Kundenbindung
  • Markenpolitik
  • Marketing
  • Onlinegemeinde
  • Werbung
  • World Wide Web 2.0
Label
Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 187-198) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success
Control code
ocn328106371
Dimensions
unknown
Extent
1 online resource (viii, 202 pages)
File format
unknown
Form of item
online
Isbn
9780313352973
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
E8033D82-B42E-4956-A69A-111422C70477
System control number
  • (Sirsi) o328106371
  • (OCoLC)328106371
Label
Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 187-198) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success
Control code
ocn328106371
Dimensions
unknown
Extent
1 online resource (viii, 202 pages)
File format
unknown
Form of item
online
Isbn
9780313352973
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
E8033D82-B42E-4956-A69A-111422C70477
System control number
  • (Sirsi) o328106371
  • (OCoLC)328106371

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974000 -88.45785
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