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The Resource Advertising : what everyone needs to know, Mara Einstein

Advertising : what everyone needs to know, Mara Einstein

Creator
Author
Summary
"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?"--Publisher's description
Language
eng
Work
Publication
Extent
xiii, 229 pages
Note
Source of cataloging data: WCP
Contents
  • From advertising to marketing
  • The business of advertising
  • Consumer behavior
  • Creative
  • Advertising and society
  • Media: advertising's everywhere
  • Advertising in the digital age
Isbn
9780190625887
Instance
Label
Advertising : what everyone needs to know
Title
Advertising
Title remainder
what everyone needs to know
Statement of responsibility
Mara Einstein
Creator
Author
Subject
Language
eng
Summary
"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?"--Publisher's description
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Einstein, Mara
Dewey number
659.1
Index
index present
LC call number
HF5821
LC item number
.E395 2017
Literary form
non fiction
Nature of contents
bibliography
Series statement
What everyone needs to know
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Label
Advertising : what everyone needs to know, Mara Einstein
Instantiates
Publication
Note
Source of cataloging data: WCP
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age
Control code
ocn961408364
Dimensions
21 cm.
Extent
xiii, 229 pages
Isbn
9780190625887
Lccn
2016038612
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) i9780190625894
  • (OCoLC)961408364
Label
Advertising : what everyone needs to know, Mara Einstein
Publication
Note
Source of cataloging data: WCP
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age
Control code
ocn961408364
Dimensions
21 cm.
Extent
xiii, 229 pages
Isbn
9780190625887
Lccn
2016038612
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) i9780190625894
  • (OCoLC)961408364

Subject

Member of

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785

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