Coverart for item
The Resource Ads to icons : how advertising succeeds in a multimedia age, Paul Springer

Ads to icons : how advertising succeeds in a multimedia age, Paul Springer

Label
Ads to icons : how advertising succeeds in a multimedia age
Title
Ads to icons
Title remainder
how advertising succeeds in a multimedia age
Statement of responsibility
Paul Springer
Creator
Subject
Genre
Language
eng
Summary
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising
Action
digitized
Cataloging source
N$T
http://library.link/vocab/creatorName
Springer, Paul
Dewey number
659.1/13
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.S76 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising campaigns
  • Advertising
  • Advertising campaigns
  • Advertising
  • BUSINESS & ECONOMICS
  • Advertising
  • Advertising campaigns
Label
Ads to icons : how advertising succeeds in a multimedia age, Paul Springer
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Copyright; Table of contents; Acknowledgements; What Ads to Icons is about; How to use this book; Introduction; PART 1 Cases; 1. Rethinking mass media; 2. Widening formats; 3. Events-driven; 4. Shaping product experiences; 5. Digital persuasion; 6. Online space; PART 2 Context; 7. The new media landscape; 8. The new job landscape; 9. Closer; 10. Where advertising stops ... and marketing begins; Glossary of terms; Bibliography; Index
Control code
ocn496121580
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xviii, 343 pages)
File format
unknown
Form of item
online
Isbn
9780749458348
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000204
  • B10FF913-54CD-4DC9-B71E-DFF19CE73E82
System control number
  • (Sirsi) o496121580
  • (OCoLC)496121580
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Ads to icons : how advertising succeeds in a multimedia age, Paul Springer
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Copyright; Table of contents; Acknowledgements; What Ads to Icons is about; How to use this book; Introduction; PART 1 Cases; 1. Rethinking mass media; 2. Widening formats; 3. Events-driven; 4. Shaping product experiences; 5. Digital persuasion; 6. Online space; PART 2 Context; 7. The new media landscape; 8. The new job landscape; 9. Closer; 10. Where advertising stops ... and marketing begins; Glossary of terms; Bibliography; Index
Control code
ocn496121580
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xviii, 343 pages)
File format
unknown
Form of item
online
Isbn
9780749458348
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000204
  • B10FF913-54CD-4DC9-B71E-DFF19CE73E82
System control number
  • (Sirsi) o496121580
  • (OCoLC)496121580
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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