Coverart for item
The Resource Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger with illustrations by the author

Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger with illustrations by the author

Label
Ads, fads, and consumer culture : advertising's impact on American character and society
Title
Ads, fads, and consumer culture
Title remainder
advertising's impact on American character and society
Statement of responsibility
Arthur Asa Berger with illustrations by the author
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1933-
http://library.link/vocab/creatorName
Berger, Arthur Asa
Dewey number
659.1/0420973
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.B438 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Popular culture
  • Consumer education
  • Advertising
  • Consumer education
  • Popular culture
  • United States
Label
Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger with illustrations by the author
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 233-242) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising in American society. Advertising as a puzzlement -- Defining advertising -- Advertising agencies -- Max Weber on religion and consumer cultures -- Advertising and politics -- A psycho-cultural perspective on advertising -- Running it up a flagpole to see if anyone salutes -- Commercials as mini-dramas and works of art -- Teleculture and the internet -- The Super Bowl -- The global nature of advertising agencies -- Conclusion. Consumer cultures. A cultural critique of advertising -- Consumer cultures defined -- Taste cultures and advertising -- The postmodern perspective -- The problem of emotions overcoming rationality -- Consumer culture and privatism -- Neiman Marcus and "couthification" -- Needs are finite, desires are infinite -- Are there four consumer cultures, not just one? -- National character and consumer cultures. Advertising and the communication process. The Lasswell formula -- Focal points and the study of media -- Roman Jacobson's model of the communication process -- Run it up a flagpole -- Metaphor and metonymy -- Myth and marketing -- Integrated marketing communication. Running it up a flagpole to see if anyone salutes. Lisa's morning: a fiction -- Lisa Greatgal's and Johnny Q. Public's daily media diet -- Television viewing and exposure to commercials -- A note on "hauls" -- The price we pay for "free" television -- The illusion of control -- Being a "branded" individual -- Selling oneself -- Selling one's body for brands -- The problem of self-alienation -- We can choose as we please, but can we please as we please? -- The agony of choice -- Nonadvertising forms of advertising. Sexuality and gender in advertising. Sex and gender in advertising -- Sex in advertising -- Sexploitation and anxiety -- The peach that became a prune: a cautionary fable -- The pseudopoetic appeal to the illiterate -- Sex appeal and gender appeal -- Sex and the problem of clutter. Political advertising. The cost of presidential campaigns -- The cost of the 2012 presidential election -- Questions raised by the election campaigns -- A note on the California campaign for governor in 2010 -- The code of the commercial (and other political advertising) -- The emotional basis of partisan politics. The marketing society. Statistics on advertising -- More comments on the illusion of freedom -- The marketing view -- The VALS 1 typology -- Using the VALS 1 typology: a case study -- VALS 2: a revision of the VALS 1 typology -- Zip codes and kinds of consumers -- The claritas typology -- Magazine choice as an indicator of consumer taste -- Types of teenage consumers -- Blogs and marketing -- A typology for everyone in the world -- A comparison of the different typologies -- A conclusion to this discussion in the form of a question. Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement. Lotman's contributions to understanding texts -- What's there to analyze in an advertisement? -- Analyzing the Fidji ad -- A semiotic interpretation of the Fidji advertisement -- A psychoanalytic interpretation of the Fidji advertisement -- A sociological interpretation of the Fidji advertisement -- A Marxist interpretation of the Fidji advertisement -- The myth model and the Fidji advertisement -- A feminist interpretation of the Fidji advertisement -- Conclusion. Analyzing television commercials. The Macintosh "1984" commercial -- A synopsis of the text -- The background -- Testing the "1984" Macintosh commercial -- George Orwell's 1984 and Ridley Scott's "1984" -- The image of the total institution -- The prisoners' boots -- The blond as a symbol -- The brainwashing scenario -- The big brother figure -- The brainwasher's message -- The big explosion -- The inmates' response -- The Macintosh announcement -- The heroine as mythic figure -- Psychoanalytic aspects of the commercial -- The blond as mediator -- Alienated proles -- The big blue -- A clever marketing strategy -- The "1984" commercial and a bit of scholarly research. Where next?. Drug advertising -- Children and advertising -- Battling for people's attention -- Smart phones, social media, and advertising
Control code
ocn889941159
Dimensions
23 cm
Edition
Fifth edition.
Extent
xxiii, 249 pages
Isbn
9781442241244
Lccn
2014030143
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9781442241251
  • (OCoLC)889941159
Label
Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger with illustrations by the author
Publication
Bibliography note
Includes bibliographical references (pages 233-242) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising in American society. Advertising as a puzzlement -- Defining advertising -- Advertising agencies -- Max Weber on religion and consumer cultures -- Advertising and politics -- A psycho-cultural perspective on advertising -- Running it up a flagpole to see if anyone salutes -- Commercials as mini-dramas and works of art -- Teleculture and the internet -- The Super Bowl -- The global nature of advertising agencies -- Conclusion. Consumer cultures. A cultural critique of advertising -- Consumer cultures defined -- Taste cultures and advertising -- The postmodern perspective -- The problem of emotions overcoming rationality -- Consumer culture and privatism -- Neiman Marcus and "couthification" -- Needs are finite, desires are infinite -- Are there four consumer cultures, not just one? -- National character and consumer cultures. Advertising and the communication process. The Lasswell formula -- Focal points and the study of media -- Roman Jacobson's model of the communication process -- Run it up a flagpole -- Metaphor and metonymy -- Myth and marketing -- Integrated marketing communication. Running it up a flagpole to see if anyone salutes. Lisa's morning: a fiction -- Lisa Greatgal's and Johnny Q. Public's daily media diet -- Television viewing and exposure to commercials -- A note on "hauls" -- The price we pay for "free" television -- The illusion of control -- Being a "branded" individual -- Selling oneself -- Selling one's body for brands -- The problem of self-alienation -- We can choose as we please, but can we please as we please? -- The agony of choice -- Nonadvertising forms of advertising. Sexuality and gender in advertising. Sex and gender in advertising -- Sex in advertising -- Sexploitation and anxiety -- The peach that became a prune: a cautionary fable -- The pseudopoetic appeal to the illiterate -- Sex appeal and gender appeal -- Sex and the problem of clutter. Political advertising. The cost of presidential campaigns -- The cost of the 2012 presidential election -- Questions raised by the election campaigns -- A note on the California campaign for governor in 2010 -- The code of the commercial (and other political advertising) -- The emotional basis of partisan politics. The marketing society. Statistics on advertising -- More comments on the illusion of freedom -- The marketing view -- The VALS 1 typology -- Using the VALS 1 typology: a case study -- VALS 2: a revision of the VALS 1 typology -- Zip codes and kinds of consumers -- The claritas typology -- Magazine choice as an indicator of consumer taste -- Types of teenage consumers -- Blogs and marketing -- A typology for everyone in the world -- A comparison of the different typologies -- A conclusion to this discussion in the form of a question. Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement. Lotman's contributions to understanding texts -- What's there to analyze in an advertisement? -- Analyzing the Fidji ad -- A semiotic interpretation of the Fidji advertisement -- A psychoanalytic interpretation of the Fidji advertisement -- A sociological interpretation of the Fidji advertisement -- A Marxist interpretation of the Fidji advertisement -- The myth model and the Fidji advertisement -- A feminist interpretation of the Fidji advertisement -- Conclusion. Analyzing television commercials. The Macintosh "1984" commercial -- A synopsis of the text -- The background -- Testing the "1984" Macintosh commercial -- George Orwell's 1984 and Ridley Scott's "1984" -- The image of the total institution -- The prisoners' boots -- The blond as a symbol -- The brainwashing scenario -- The big brother figure -- The brainwasher's message -- The big explosion -- The inmates' response -- The Macintosh announcement -- The heroine as mythic figure -- Psychoanalytic aspects of the commercial -- The blond as mediator -- Alienated proles -- The big blue -- A clever marketing strategy -- The "1984" commercial and a bit of scholarly research. Where next?. Drug advertising -- Children and advertising -- Battling for people's attention -- Smart phones, social media, and advertising
Control code
ocn889941159
Dimensions
23 cm
Edition
Fifth edition.
Extent
xxiii, 249 pages
Isbn
9781442241244
Lccn
2014030143
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9781442241251
  • (OCoLC)889941159

Library Locations

    • Waubonsee: Aurora Downtown CampusBorrow it
      1st Floor 18 S. River St., Aurora, IL, 60506-4178, US
      41.7587304 -88.3172925
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