Coverart for item
The Resource Adland : a global history of advertising, Mark Tungate

Adland : a global history of advertising, Mark Tungate

Label
Adland : a global history of advertising
Title
Adland
Title remainder
a global history of advertising
Statement of responsibility
Mark Tungate
Creator
Author
Subject
Genre
Language
eng
Summary
Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tungate, Mark
Dewey number
659.109
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.T83 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Werbung
  • Advertising
  • Advertising
Label
Adland : a global history of advertising, Mark Tungate
Instantiates
Publication
Note
Revised edition of the author's Adland published in 2007
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 253-254) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
  • European icons
  • Media spins off
  • Consolidation incorporated
  • Japanese giants
  • The alternatives
  • Dotcom boom and bust
  • Latin spirit
  • International outposts
  • Shooting stars
  • Controversy in Cannes
  • Pioneers of persuasion
  • New frontiers
  • The agency of the future
  • From propaganda to soap
  • Madison Avenue aristocracy
  • Creative revolutionaries
  • The Chicago way
  • The Brit pack
  • Eighties extravagance
  • The French connection
Control code
ocn841198198
Dimensions
24 cm
Dimensions
unknown
Edition
Second edition.
Extent
x, 259 pages, 16 unnumbered pages of plates
Isbn
9780749464318
Lccn
2013014332
Media category
unmediated
Media MARC source
rdamedia
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) i9780749464318
  • (OCoLC)841198198
Label
Adland : a global history of advertising, Mark Tungate
Publication
Note
Revised edition of the author's Adland published in 2007
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 253-254) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
  • European icons
  • Media spins off
  • Consolidation incorporated
  • Japanese giants
  • The alternatives
  • Dotcom boom and bust
  • Latin spirit
  • International outposts
  • Shooting stars
  • Controversy in Cannes
  • Pioneers of persuasion
  • New frontiers
  • The agency of the future
  • From propaganda to soap
  • Madison Avenue aristocracy
  • Creative revolutionaries
  • The Chicago way
  • The Brit pack
  • Eighties extravagance
  • The French connection
Control code
ocn841198198
Dimensions
24 cm
Dimensions
unknown
Edition
Second edition.
Extent
x, 259 pages, 16 unnumbered pages of plates
Isbn
9780749464318
Lccn
2013014332
Media category
unmediated
Media MARC source
rdamedia
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (Sirsi) i9780749464318
  • (OCoLC)841198198

Library Locations

    • Waubonsee: Aurora Downtown CampusBorrow it
      1st Floor 18 S. River St., Aurora, IL, 60506-4178, US
      41.7587304 -88.3172925
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