Coverart for item
The Resource A social strategy : how we profit from social media, Mikołaj Jan Piskorski

A social strategy : how we profit from social media, Mikołaj Jan Piskorski

Label
A social strategy : how we profit from social media
Title
A social strategy
Title remainder
how we profit from social media
Statement of responsibility
Mikołaj Jan Piskorski
Creator
Author
Subject
Language
eng
Summary
Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it, providing not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon
Cataloging source
DLC
http://library.link/vocab/creatorName
Piskorski, Mikołaj Jan
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.126
LC item number
.P57 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
Label
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" platform: Twitter -- "Friend" solutions: Facebook and mixi -- "Meet" and "friend" solutions: LinkedIn & Friendster -- "Meet" and "friend" solution: MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Control code
ocn859061459
Dimensions
24 cm
Extent
xii, 275 pages
Isbn
9780691153391
Isbn Type
(alk. paper)
Lccn
2013035547
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (Sirsi) i9780691153391
  • (OCoLC)859061459
Label
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" platform: Twitter -- "Friend" solutions: Facebook and mixi -- "Meet" and "friend" solutions: LinkedIn & Friendster -- "Meet" and "friend" solution: MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Control code
ocn859061459
Dimensions
24 cm
Extent
xii, 275 pages
Isbn
9780691153391
Isbn Type
(alk. paper)
Lccn
2013035547
Media category
unmediated
Media MARC source
rdamedia
System control number
  • (Sirsi) i9780691153391
  • (OCoLC)859061459

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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