The Resource A social strategy : how we profit from social media, Mikołaj Jan Piskorski
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Resource Information
The item A social strategy : how we profit from social media, Mikołaj Jan Piskorski represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item A social strategy : how we profit from social media, Mikołaj Jan Piskorski represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it, providing not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon
- Language
- eng
- Extent
- xii, 275 pages
- Contents
-
- The arc of the book
- Social failures and social solutions
- "Meet" platforms : eHarmony and OkCupid
- "Meet" platform: Twitter
- "Friend" solutions: Facebook and mixi
- "Meet" and "friend" solutions: LinkedIn & Friendster
- "Meet" and "friend" solution: MySpace
- Social strategies
- Social strategy at Zynga
- Social strategy at Yelp
- Social strategy at American Express
- Social strategy at Nike
- Building social strategy at XCard and Harvard Business Review
- Conclusions
- Isbn
- 9780691153391
- Label
- A social strategy : how we profit from social media
- Title
- A social strategy
- Title remainder
- how we profit from social media
- Statement of responsibility
- Mikołaj Jan Piskorski
- Language
- eng
- Summary
- Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it, providing not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Piskorski, Mikołaj Jan
- Dewey number
- 658.8/72
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.126
- LC item number
- .P57 2014
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Internet marketing
- Social media
- Online social networks
- Label
- A social strategy : how we profit from social media, Mikołaj Jan Piskorski
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" platform: Twitter -- "Friend" solutions: Facebook and mixi -- "Meet" and "friend" solutions: LinkedIn & Friendster -- "Meet" and "friend" solution: MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
- Control code
- ocn859061459
- Dimensions
- 24 cm
- Extent
- xii, 275 pages
- Isbn
- 9780691153391
- Isbn Type
- (alk. paper)
- Lccn
- 2013035547
- Media category
- unmediated
- Media MARC source
- rdamedia
- System control number
-
- (Sirsi) i9780691153391
- (OCoLC)859061459
- Label
- A social strategy : how we profit from social media, Mikołaj Jan Piskorski
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" platform: Twitter -- "Friend" solutions: Facebook and mixi -- "Meet" and "friend" solutions: LinkedIn & Friendster -- "Meet" and "friend" solution: MySpace -- Social strategies -- Social strategy at Zynga -- Social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
- Control code
- ocn859061459
- Dimensions
- 24 cm
- Extent
- xii, 275 pages
- Isbn
- 9780691153391
- Isbn Type
- (alk. paper)
- Lccn
- 2013035547
- Media category
- unmediated
- Media MARC source
- rdamedia
- System control number
-
- (Sirsi) i9780691153391
- (OCoLC)859061459
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/A-social-strategy--how-we-profit-from-social/0EwMzwyn3SI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/A-social-strategy--how-we-profit-from-social/0EwMzwyn3SI/">A social strategy : how we profit from social media, Mikołaj Jan Piskorski</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/A-social-strategy--how-we-profit-from-social/0EwMzwyn3SI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/A-social-strategy--how-we-profit-from-social/0EwMzwyn3SI/">A social strategy : how we profit from social media, Mikołaj Jan Piskorski</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
