Coverart for item
The Resource 30 seconds of gold : advertising on Chinese TV, produced by NHK, (electronic resource)

30 seconds of gold : advertising on Chinese TV, produced by NHK, (electronic resource)

Label
30 seconds of gold : advertising on Chinese TV
Title
30 seconds of gold
Title remainder
advertising on Chinese TV
Statement of responsibility
produced by NHK
Contributor
Producer
Subject
Genre
Language
eng
Summary
Once a year, about one hundred companies seeking dominant positions in China's booming economy, compete in an auction for television advertising time. They face off on CCTV, China's most watched (and only national) network, serving the 400 million television owners in China. The companies know they cannot afford to miss out on the make- or-break advertising slots. This film reveals China's hectic embrace of market economics presenting a close look at the TV ad auction and the companies bidding. The Longliqi cosmetics and toiletries company, the largest of its kind in China, employs 30,000 people and projects annual sales of US $19 billion by 2019. Understanding the importance of national TV advertising, Longliqi recently spent US $47.6 million for prime time ads on CCTV and cut its retail prices 30-50% in order to beat back competition from both Chinese and foreign companies like Proctor & Gamble. Likewise, the largest motor oil company in China bought a commercial spot on CCTV in 2004 and produced an ad showing several expensive foreign cars using the company's oil. This appeared to give the oil upper class cachet, resulting in local wholesale merchants throughout China ordering huge amounts of the oil. As for CCTV, because of its tremendous ad revenues, the state-owned network has been self- sufficient since 1992
Additional physical form
Previously released as DVD.
Cataloging source
VaAlASP
Characteristic
videorecording
Intended audience
For College; Adult audiences
Language note
This edition in English
http://library.link/vocab/relatedWorkOrContributorName
Nihon Hōsō Kyōkai
Runtime
50
Series statement
Global business and economics in video
http://library.link/vocab/subjectName
  • Advertising
  • Television advertising
Target audience
general
Label
30 seconds of gold : advertising on Chinese TV, produced by NHK, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?BUSV;1650395
Instantiates
Publication
Note
Title from resource description page (viewed May 24, 2011)
Antecedent source
file reproduced from original
Control code
ASP1650395/busv
Dimensions
unknown
Extent
1 online resource (50 min.).
Form of item
electronic
Isbn
9781503407138
Medium for sound
other
Reformatting quality
access
Reproduction note
Electronic reproduction.
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) i9781503407138
  • (OCoLC)747798190
Video recording format
other
Label
30 seconds of gold : advertising on Chinese TV, produced by NHK, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?BUSV;1650395
Publication
Note
Title from resource description page (viewed May 24, 2011)
Antecedent source
file reproduced from original
Control code
ASP1650395/busv
Dimensions
unknown
Extent
1 online resource (50 min.).
Form of item
electronic
Isbn
9781503407138
Medium for sound
other
Reformatting quality
access
Reproduction note
Electronic reproduction.
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) i9781503407138
  • (OCoLC)747798190
Video recording format
other

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
Processing Feedback ...